client:

Wild Foods Co

stage:

AFFILIATE LAUNCH

platform:

LEVANTA (AMAZON)

launch date:

SEPTEMBER 2024

Wild Foods Co launched an affiliate program in September 2024 on Levanta to drive incremental sales revenue to its Amazon products, improve best seller rank, improve organic rankings, and increase brand awareness.

Content

Paid Search

key affiliates:

Buyer's Report, Nolan Ronayne, Digile Media, Top10best, Buoy Health, Roundforest, Exon Media, Hyphensocial

strategy brief:

Imagine Marketing used its rolodex of paid search (SEM), Reddit, and content affiliates to drive high-intent traffic to Wild Foods Co's various Amazon products. The sales goal was to cross the $6,000 per month threshold by the end of month number three. In addition, Imagine included Wild Foods Co's magnesium product in a roundup on Review Clinic, an owned review site.

campaign example:

performance metrics:

$17,503 in SALES

20+ PRODUCT ROUNDUP INCLUSIONS

12 PRODUCTIVE AFFILIATES

10,000+ HIGH-INTENT CLICKS

300% FISH OIL SKU GROWTH

best strategic move:

The best strategic move was to build review content in-house and distribute it via Reddit affiliates in targeted supplement subreddits. Imagine Marketing built educational content in a product comparison style for Wild Foods' fish oil products to share in various subreddits. This content helped inform consumers during the product research phase of their journey, resulting in high-converting traffic.

2025 vision:

Expanding a Reddit content strategy to include other product categories. In 2024, Reddit successfully generated high-intent visits to fish oil and magnesium products.

Building internal product roundups for new product categories on Review Clinic, an owned review site. Review Clinic roundups allow Imagine to target high-intent SEM traffic for terms like "best fish oil supplement."

Diversification. The plan is to diversify performance across various affiliates and product categories to make the program more resilient. This means recruiting new affiliates, doing more market research, and securing additional placements.

client testimonial:

Imagine hit all of their KPIs in our initial test period and we continue to work with them to this day. They helped connect us with media buyers, content review sites, and Reddit affiliates to drive meaningful growth to our Amazon storefront.

Joel Monteleone

Director of Partnerships