Luma Nutrition launched an affiliate program on Levanta in May 2024 to increase Amazon sales volume, raise organic Amazon rank, and overall help its Amazon presence.
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Imagine Marketing focused on recruiting SEM affiliate partners for Luma Nutrition's various products, starting with its leading products, berberine, CoQ10, and magnesium. As a secondary strategy, Imagine built review-style content to distribute on Reddit for consumers in the product research phase. In addition, Imagine leveraged an owned review site, Review Clinic, to help build new product roundup pages for Luma's berberine, magnesium, and coq10 products. Owned review sites allow Imagine to capture high-intent SEM traffic for searches like "best magnesium supplements."
Deepening the relationship with Buyer's Report, the program's #1 affiliate, and investing in new pages to expand coverage. In January 2025, Luma will be launching a glucosamine page with Buyer's Report.
"They have driven new revenue to our Amazon products by leveraging expert media buyers and content partners. Imagine Affiliate brings new ideas and partnership opportunities including organic search, paid search, big publishing partners, Reddit, and more."
Jake Langley
