Chuga is an emerging supplement brand whose flagship product is its Himalayan-sourced shilajit. Chuga launched its Levanta affiliate program in August 2024 to grow its revenue, improve best seller rank, and increase brand awareness.
Imagine focused on recruiting SEM and SEO affiliates and building product roundups on Review Clinic. For Review Clinic, Imagine built a "best of" product roundup and set up paid search campaigns to drive high-intent traffic to. This roundup would be a substantial acquisition extension of Chuga's media campaigns.
There were two. The first was to leverage Reddit Shilajit product reviews on Reddit in targeted supplement subreddits. These helped give brand visibility for SEO traffic and consumers doing in-depth product research. The second was to build a product roundup to push high-intent SEM traffic to for keywords like "best shilajit supplement."
Using Imagine to open up our affiliate division has been one of the greatest moves we made in 2024. They are experts in this field and truly understands the depth of the affiliate industry. They know where to find affiliates, how to manage, set up campaigns, strategy and also possess solid business knowledge that glues all of those skills together.
Pat Baals
